Car technology is advancing so fast it can be difficult to keep up with. Safety functions such as airbags and seat belts are standard, but new functions such as front collision warning and automatic braking are becoming mainstream. To keep our machines running smoothly and heated cushions or seats help us travel comfortably on every trip. Perhaps the most exciting aspect of new cars today is technology.
Hyundai Asia Resources Co., Ltd. (HARI) pioneered another industry: Hyundai Protection Consulting before recovering damages and ensuring the business continuity of more than 500 employees and their employees and thousands of employees of Hyundai dealers across the country. And security (GPS).GPS was designed and implemented in a record three months last May. It is a comprehensive set of procedures and plans designed to ensure the well-being of HARI employees, business partners, customers, etc. Believe. And restore customers through alternative channels.
"We must first take care of the physical and mental health of our employees so that they are ready to adapt to the new working environment and serve customers. Provide customers with things we don't have," said Ma.Fe Perez-Agudo, President and CEO of HARI. “And as we struggle to get back on our feet, we enable our customers to get back on theirs.” This is the new normal, HARI is for the future.
People do not travel as often as they used to, but HARI has given a new face to the travel experience in the Philippines: PHYGITAL which means the combination of physical stores and digital stores. HARI takes GPS as the overall strategy to manufacture worry-free vehicles, and has formulated a dual sales and after-sales plan to assure customers that Hyundai Motors will be committed to safe, convenient, comfortable, interconnected and truly personalized driving with the guarantee of the "new normal”.
Hyundai H.O.M.E. Page (Hyundai Online Market Experience) is HARI's breakthrough online sales platform that provides a seamless and seamless shopping experience, from vehicle selection to bank approval to delivery in the comfort of one’s home. Hyundai's ARMOR (Active Response, Driving, Operation and Recovery) service program is a car buying platform used by nearly 200,000 customers. Follow strict service shop operating guidelines, make online reservations through Hyundai @ YourService, consult with dealers for technical experts, and order original parts through Hyundai Unified Purchase (HUB) to minimize face-to-face contact.
Phygital has become a way of life for thousands of Filipinos. But already in 2018, HARI has made progress in the digital field. In order to expand its business from traditional dealerships to locations with heavy traffic, it opened a new i-space retail chain and the first modern city store in Cebu City. These stylish residences are located in busy traffic areas such as shopping centers and provide tourists with the opportunity to browse their favorite models online in a convenient and enthusiastic time. By 2019, HARI opened a modern store in Lazada, which caused an uproar among Internet users who started shopping online for Accent and Reina.